Wednesday, 28 September 2011

Lecture 7: Commercial Media


Australian Media Landscape
Commercial Media
-       The TV channel 9, 7, 10, Foxtel, Fairfax Media, Gem, Go, News Limited

Why does it exist?
-       To provide eyeballs and ears to advertisers
-       So that advertisers can get access to the audience

What is it? 
-       Profit-driven media production – Not government Funded (or license funded)
-       It survives or fails on business success – its business is generating ‘audiences’
-       Audiences generate profit through selling advertising
-       Companies have share holders
-       If there was a cable TV network that was an alternative to foxtel it died because the started loosing money
-       Loss or movement between different organisations
-       Business success is big thing
-       About getting the audience and be able to provide to advertisers, audience generate profit

Major Players
-       News limited, Nine entertainment co, Fairfax, Win corporation, Sothern Cross, Seven West Media, Ten Corp

What they produce
-       News limited part of the news corporation onset – they have news TV and cable TV do not have any free to air channels, film, magazines, books, involved in NRL
-       Fairfax – news papers and digital media, Sydney morning herald, domain.com, RSVP, Brisbane times, The age Documentary he did with raising children, 8 out of 10 couple met online
-       Nine - Go, GEM, ninemsn, ticketek, Acer arena, masses of magazines
-       Win - Win Television, radio, sport TPG internet
-       Southern Cross - Free to air TV and radio, b105 and trippleM
-       Seven West Media - 7, 7Two, 7MATE, The West Australian Free to air TV, Newspapers, Magazines, Digital Media, Pacific Magazines, Yahoo 7
-       Ten

Form and Function
-       Form
-       Sponsored means adds
-       Subscription – foxtel
-       Subsidised means government funding
o   Major government dollars has gone into commercial media especially TV
-       Function
-       Commercial
-       Propaganda – News Limited for right wing, Fox News
-       Social – about little block of information

Role in Democracy
-       Can Commercial media deliver on both commercial (profit) and social (‘public treat’) functions? (or is it really just both the mighty dollar?)
-       Has important part democracy

Social Responsibility of media in Democracy
1.  A truthful, comprehensive, and intelligent account of the day’s events in a context which gives them meaning;
2.  A forum for the exchange of comment and criticism;
3.  The projection of a representative picture of the constituent groups in the society;
4.  The presentation and clarification of the goals and values of the society;
5.  Full access to the day’s intelligence. 

To keep it under control:
-       All about sales of media
-       Legal – ACMA
o   Makes sure things are kept under control
-       Press Council keep people in check in terms of ethics

Guarantee Commercial-social functions:
-       Commercial
o   Advertising
o   Sales
-       Social
o   Editorial – making sure it is balanced, fact checking, letters to the editor, it about people making comments on the news – examples two men dying at river fire from two separate buildings
-       In between social and commercial is an ethical wall
o   Editorial shouldn’t be straying into advertising and sales
-       The public Sphere
o   Where the whole ethical wall is

 Function – commercial, social and policing
-       The guardian was known as an ethical newspaper
-       The ‘first duty [of the media] is to shun the temptations of monopoly. Its primary office is the gathering of news. At the peril of its soul it must see that the supply is not tainted. Neither in what it gives, nor in what it does not give, nor in the mode of presentation must the unclouded face of truth suffer wrong. Comment is free, but facts are sacred.“ C.P. Scott (Editor / Owner of The Guardian)

 Social controls on commercial media
-       Government agency
o   Regulation content, Egypt tried to close down the internet because it was used for the riots
o   Stephen Conroy – a clean feed on the internet, they are banning particular sites, the sort of stuff they are banning is stuff that is unavailable anywhere
-       State press subsidies
o   Are some countries where commercial media can be become public
-       Licensed journalism
o   Have to get a license from the government to be a journalist
o   If you do something against the government they can take away their journalism license – Media Repression
 Style of Commercial Media
-       Commercial = corrupt; lack of quality; profit over-rides social responsibility

Results of Style of Commercial media
-       Dumbing down
-       Tabloidisation
-       The ‘desire to please’ newspaper are basically trying to sell
-       ‘Mickey mouse’ news – third rate news

Challenges
Is it that simple?
-       Advertising revenue for broadcast media is down
o   Because there are so many channels now
-       Loss of Revenue = Less investment = less money for quality production = More Brought in content (less original)

The future
Business Solutions
-       Quality – better, bigger, greater content
-       Greater Competition
o   Compelling content will be critical
-       Moving existing customers to digital
-       Pay wall on internet sites

Future – An Alternative View
-       Corporate Media Dominance Vs. Expanded Public Sphere
-       Perez Hilton, Crikey, Wiki, Mamamia Blogs
-       The bigger they are with these people the hard they fall
     
     With commercial media and the concept of it being profit based heavily influences what is put into the media. If the main aim of commercial media is to generate revenue, how are we meant to trust that what they are saying is the truth and not just what we want to hear? I do understand how they work, trying to bring in advertisers which is their main source of income, but after this lecture I feel less inclined to trust what they say.

Tuesday, 27 September 2011

Metro Crash in China



"Two metro trains collided in Shanghai, injuring more than 270 people, the city government said, just months after a deadly high-speed rail crash that shocked China.
The Shanghai Metro Company blamed the accident on Tuesday on a signal failure, the same cause as a July high-speed train crash that killed at least 40 people and shook public confidence in China's vast rail network, prompting outrage.
There were no deaths from Tuesday's accident, but pictures posted on Chinese websites showed bloodied passengers, some lying on the floor apparently unconscious and others with head injuries."

The majority of newspapers that i have read regarding this train crash have slightly varied in their description of the injuries and consequences. I found that the international newspapers were more inclined to talk openly about the causalities. However they all commented on the serious implication this train crash and the crash in July that killed at least 40 have on China's rapid growth in the rail network. 
Also in the article from nine news they talked about micro blogs that were a popular site in China for people to voice their opinions. I found this particularly interesting with Facebook banned in China there have been other social networking and blogging outlets that openly allow people to voice their opinion
"China's hugely popular microblogs buzzed with criticism of the authorities in the hours following the crash, with many accusing the government of failing to ensure passenger safety.
"This is the consequence of rapid development. In the end we have to seriously consider if we want GDP or a happy life," one blogger posted under the name Shaolei123."
http://news.ninemsn.com.au/world/8352760/china-metro-crash-injures-271

Friday, 23 September 2011

Triple J: Unearthed Radio Station

I both enjoy listening to the Triple J radio station and figured it is relevant to this subject as there has been much discussion about radio and it's value in today's media production. Triple J is releasing a new radio station called Triple J Unearthed and will be playing 100% Australian new, independent, unsigned music. It is great way for keen music goers to scout out new music while giving those Australian bands an opportunity for the music to be aired on radio. There have been quite a few Australian bands that are now becoming popular nationally and internationally throughTriple J unearthed. I think this is a great move by Triple J both in reference to their own popularity and to further the success of radio. Triple J Unearthed will be available 24/7 either through online podcasts or through digital radio. By having this station only available by these media outlets and the opportunity to find some new music from these sources alone it will boost radio listeners. For those who don't have a digital radio (like myself) it encourages one to go out and buy one (which I have now done) thus increasing the popularity of radio. This not only shows that radio is maintaining its value in media production but shows how innovated it can be, highlighting the benefits that only radio can provide.


Saturday, 10 September 2011

Lecture 6: Web News


This lecture we talked about the growth of web news. I found this lecture interesting looking at how much media use has changed and the different types of web that are used, such as Web 1.0, 2.0 and 3.0. In this lecture Dr. Redman also incorporated a really fun example with jellybeans to help us understand the idea of entitlement.

What is now known, as ‘Old Media’ which is still widely used today are things such as Newspapers, Magazines and Radio.

Web 1.0 is know as the Information Web
-       Very advertising friendly
-       Basically repurposing for the web
-       The focus for this web were companies
Web 2.0 is called ‘New media’
-       ‘New Media’ is primarily focus on the social web which is an obvious in source for a media outlet due to the growing use of social networking sites eg. Facebook, Twitter, Skype, Linkedin
-       After having completed my media use diary, which showed the amount of time, I spent on the Internet and social networking sites I found this part of the lecture very interesting. It showed that the change from ‘old media’ to ‘new media’ is not only reflected in my media diary but also is part of wider pattern in society.
-       The idea “prod-users’ which is a mix of producers and Users is created during this web which basically means that you are both the producer and user of material. (Uploading photos, videos etc.)
Web 3.0 – ‘Semantic Web’
-       This is about making sense of information on the web and being able to search the information that there that we have put up.
-       Meta tages which are MultiLayered questions – meta tagging
-       It is the focus on the individual where the web can come back and make suggestions and give you options. The smart phone powers web 3.0 because it is about the individual and what they like, what they are doing etc.
-       What will this mean for News?
o   Hyperlocalisation, Program what news you want to read, News that is relevant to your location
o   Specific Content Delivery
§  PLUS – ‘News my way’
§  Plus – ‘Advertising specifics
Newspapers and transition to Web news
-       Newspapers are are cheap, easily accessible and successfully serve their purpors
-       Web News has previously been free and available but they are now forcing consumers to subscribe and pay a small fee for online newspapers. However since it has been free for such a long time we feel untitled to still have for free and has shown by the jellybean example we are not willing to now pay for it because for so long we haven’t had to. Except if we don’t pay it would mean there would be no jobs for journalists.
-       Many of the popular aspects of newspapers have been ruined by the Internet. Classifieds in newspapers used to be a popular way to sell and buy things from a wide variety however now there is eBay, which is cheap and easy.
-       Although there is a big reluctance to pay for online papers there are some benefits for those who subscribe such as value-ads..

Lecture 5: Ethics

In this lecture we had guest speaker Dr John Harrison. He discussed some of the basic ideas behind ethics such as Deontology, Consequentialist and Virtue Ethics and which one best relates to journalism. In this lecture we went through many advertisement and judged whether it was ethical or unethical and tasteful or not tasteful, which was interesting to see all the different types of advertising and how they were received. Here is one example of the adds we were asked to judge:

Deontological Theory
-       Deontology is basically the idea that an act is considered ethical if you follow the rules and does not take into consideration the consequences of the action.
-       Key aspects
o   Rules, principles and duties
-       The duty of a journalist is to report the truth to the public with an unbiased view, but can only obtain the information through ethically means and not for example by hacking into phones.
Consequentialism
-       This theory revolves around the outcome of an action and that getting the right our good outcome is the only factor that matters
-       The end may justify the means
-       Disregards the means of the action as long as the outcome is good.
Virtue Ethics
-       this is the idea that ‘goodness’ or ‘happiness’ comes from the good happiness of character
-       These habits are ‘virtues’ such as courage, justice, temperance and prudence
-       These habits are the ‘golden mean’ of behavior

Deontological ethics is the way things are done in journalism practice and professional communication, meaning that journalist have to decide whether their action is moral and disregard the outcome of their action.

 There are different types of codes, which are:
-       MEAA code, AFA code, AANA code, PRIA code
MEAA basic ideas are
-       Honesty, Fairness, Independence, Respect for the right of others


Lecture 4: ABC Interviews

 Telling stories for Radio

Main Points made in the interviews.
Richard Fidler
-       Initially was in TV and learnt the differences from TV and radio. Realised that radio is much more intimate, you’re not just looking at TV box, it is human interaction. You have to keep the listener in on the conversation and not box them out.
-       Subjects are often relaxed during the interview because they have been prepared before the actual interview
-       You can’t just relentlessly probe the subject or they will clam up and not want to talk to you. It is sometimes good to tease them or make them laugh to make them appear more human.
-       Uses techniques to draw information out from callers such as conversational tone, friendliness and doesn’t put himself above the listener

I particularly like the analogy he used that it is like a party and each new speaker is a guest at the party that you have to introduce to other members.

Both of them said that their most memorable moment were when the people they were interviewing revealed something more than expected. Sometime they didn’t realize they were on radio or that they guests remember something for the first. Richard Fidler also stated the silence shouldn’t be understand estimated and that in fact it is powerful technique used to help the subject reflect on their experience.

People now consume their media in new ways, but radio has maintained. Why?
-       Public radio is thriving, grabbing new techniques to be part of the new media such as podcasts, twitter.
-       Sending out stuff on twitter and receiving things on twitter, adapting well to the new social media
-       It is because people are time poor and that it is very human, strong way connecting with other human beings
-       Steve Austin thinks radio in Australia has gotten better and more real

Wisdom for journalist students?
-       Be Worldly, opened minded, keep asking questions
-       Expose yourself to thoughts that you may not agree with, expand your world view as much as possible
-       If you really want something don’t give up because more often than not it is the struggle that gives you more character.

Steve Austin
-       Learnt that the way you speak on radio and your enunciation does matter and is different to they way you normally speak. Since you are trying to communicate to a large group of people you have to speak differently and try and break the barrier between you and the listener
-       Talking on radio is not about thinking about yourself and what the audience wants to hear, basically its not about you but about the listener.
-       The human voice and ear are in this perfect relationship and people can tell when someone is lying on the radio more than TV because you don’t have the visuals to distract you
-       You need to give people the chance to say their issues and you must change to have empathy for them.
-       His technique for talk back is to not make the questions too complicated and one of the best ways to get callers is talk about issues that really frustrate people.
-       According to him a good story is based on being human and looking for emotional responses to issues and go from there. You also have to learn to listen because it is one of the best ways to show respect to the guest and they generally respond well to that courtesy.

Important point that Austin made is that you should never do anything on radio that you wouldn’t do in real life

Richard Fidler
-       Got into radio by accident
-       Accidently in TV
-       Got a call to fill in for someone on radio
-       Had to dissemble a lot from TV work

When you first went into radio what did you need to learn?
-       First thing radio is very different media from tv
-       Can translate them to both each
-       Work completely different from each
-       Radio Much more intimate
-       TV you watch from a distance – high impact media
-       Often you are multi-tasking with radio – driving the car, doing stuff at work
-       Voice doesn’t come at you but is more like it is in your head
-       Important to feel included in the conversation and to be a facilitator of that as a presenter
-       You could be having a good interview but it may be a closed interview and not keep the listener involved
-       Must keep the listener in on the conversation

You have two different shows, conversations, what type of show is it? What elements of the show set it up from other programs?
-       Conventional interview is using around 7 minutes long but Conversations is an hour, with the one guest sometimes 2
-       Biographical in nature, most are well known but the better guests are often unknown
-       Human story and a story about ideas
-       Whether the story will sustain for an hour?
-       He has to be generally interested in the story to make it last

Is there a point in the interview when you can relax?
-       90% of the time he is confident it will work before it will start
-       Producer is good
-       A lot of preparation has been done before the interview and the person has been run through what is going to happen and the questions that are going to be asked in the interview so they feel more relaxed
-       They are in a place where they trust the program

The key is for the subject to feel safe so they can reveal parts?
-       If you relentlessly probe them they clam up and don’t feel open to talk, they have no obligation to talk
-       You can sometime tease the guest and make them laugh
-       Sometime when the experienced the go to the stories they have told a million time and try get them to laugh to they seem more like a human being and can talk more relaxed

Any memorable guest or moments?
-       Sometimes moment when guests remember thing for the first time
-       Adam Gilchrest
o   When the ball comes towards with that speed is your mind thinking or just some instinctive process
o   And then from this he told a story about an out of body experience and he realized it was the first time he thought about it
-       It is a privileged to be part of this, when someone thinks or realizes something for the first time. Respect it by keeping his mouth shout
-       He doesn’t really say that much and gives the subject a lot of space and freedom just to talk, only interjects when they get off track or just sort of lose themselves
-       Sometimes in recollections of something truly dreadful your first instinct is to comfort them but there isn’t your position and just give them the space to get themselves together, in doing do they master that movement
-       This silence that lets the subject reflect, is prompt and technique, he moves back from the microphone and body language tells them to take them time and not add pressure
-       Silence is powerful and revealing, don’t underestimate the silence

Afternoons – different show, what’s it like?
-       a point in the time when the people have already had a lot of news updates etc.
-       Around about one o’clock people are ready for something different, to have something a little more fun
-       Look at something with a different angle, more humor

You encourage viewers to talk about and participate, what are the challenges of have viewers call up talk back?
-       People are filtered through the producers
-       Listeners really car about the ABC getting it right

What are your techniques to get draw out information from callers
-       The tone with how you bring them own the air is important
-       Have to be friendly
-       Doesn’t put himself above his listeners
-       Would rather be a facilitator
-       Sees it like a party and a caller is a new guests you have to introduce them to everyone else at the party

What are your listening habits?
-       Doesn’t listening to as much radio because he didn’t drive to work
-       Admires his college likes Kelly programs
-       Steve’s evening shows, really good with bring the listener on to the radio with them
-       Everyone works every hard with trying conditions
-       Listens to more podcast than he does radio

How people now consume their media, but radio has maintained. Why?
-       Public radio is thriving, grabbing new techniques to be part of the new media such as podcasts, twitter.
-       Sending out stuff on twitter and receiving things on twitter, adapting well to the new social media

Often work in studio on your own, how do you maintain warmth, energy and empathy for an audience and subject that you can’t see?
-       Has a picture of the audience that is him and his wife just after they had kids so they listen to the local radio to be clued in because now they cant go as much and then now they can have something to talk about
-       Both older and younger people still do want to know what is going on
-       People who want remain contemporary
-       They really want to be useful and give them something
-       A sense of public service which what keeps him happy

Wisdom for journalist students?
-       Read the paper
-       Worldly
-       Be opened minded, keep ask questions
-       Expose yourself to thoughts that you may not agree with
-       Expand your world view as much as possible

Steve Austin
-       Riding a bike and concerned with what he was going to do with his life
-       Faint idea that he wanted to race motorcycle
-       Though that if he didn’t get his act together he wouldn’t do anything
-       Spent 5 years kissing butt to radio people
-       Volunteered do graveyard shifts on radio 4zzz fm
-       Learn that your enunciation does matter
-       Still be yourself but because you are trying to communicate you have to be different talking, want to break the barrier between you and the listener

Creating Pictures with words?
-       Radio is the theatre of the mind

What did you have to learn to switch from community radio to a public broadcast?
-       When young, had conservative parents, wasn’t allowed to listen to rock n roll so listened to parliament
-       So listening to politics it helps
-       Had vision of ABC but when he went there it wasn’t it
-       He knew it was professional and serious
-       Initially leaned to the left but realized it was closed minded and that it only really represented his views and not really the viewers
-       Not being right or wrong
-       Thinking about himself to thinking about what the audience wanted
-       Became not about him but about the listeners

What style of show is the evening show?
-       Unique style of show
-       Developed different from other ABC shows.
-       At night competitors are television
-       Designed as a three hour shift
-       Start with far bit of talk back with issues that people want to get off their chests, current issues of the day and possible issues for the next day
-       Realized that most people of the listening network are going home at this time
-       Second hour is pure entertainment
-       Get a panel of funny or interesting people and talk about things
-       Final our is all about interesting
-       Slower more relaxed, so people have time to listen
-       Intimate, personal issues

Audience?
-       Incredibly diverse and broad
-       Night time audience very different in ages
-       Tends to be more men than women
-       Women very protective of their time, so designed a panel program for them at this time on Thursday night

What are the challenges for different styles?
-       Depends on what you what to get out of the subject
-       The human voice and hear are in this perfect relationship and people can tell when someone is lying on the radio more than TV because you don’t have the visuals to distract you

Up close and personal – at what point do you realize that is going to sustain the length?
-       Get a gut feeling,
-       Try and reward their trust
-       If you have agreed not to talk about something he doesn’t
-       Give them their own chance to say their issues
-       Need to change your voice to empathize with them
-       Don’t do anything on radio that you wouldn’t do it in real life

Talk back – how do you prompt people to pick up the phone?
-       Ask questions – provocative questions
-       Put out simple question like do you agree?
-       Less complicated questions get faster responses
-       Frustration is good thing to get people involved or respond
-       Make it easy on the listener

What do you think makes a good story?
-       Being human
-       We are emotional creatures, not rational
-       He looks for emotional responses to things
-       An opinion isn’t wrong
-       Human beings are emotional creatures and are usually driven by life experiences
-       You have to talk less and listen more in
-       If you want to show someone respect, listening, it implies respect and people respond well to the courtesy

Do you listen to radio?
-       Listen to news radio for quick news
-       Listens to podcasts

Many Changes in media, but radio has kept its audience, why?
-       It is because people are time poor
-       Very human, strong way connecting with other human beings
-       Thinks radio in Australia has gotten better and more real

Any tips?
-       If you are not naturally talented don’t give up
-       If you really want it don’t ever give up
-       You may even become a more interesting person with a few knockbacks

Any memorable moments?
-       When some reveal something of themselves personally when they have forgotten they are on radio
-       Let them speak and show them respect

M
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