This lecture we talked about the growth of web news. I found this lecture interesting looking at how much media use has changed and the different types of web that are used, such as Web 1.0, 2.0 and 3.0. In this lecture Dr. Redman also incorporated a really fun example with jellybeans to help us understand the idea of entitlement.
What is now known, as ‘Old Media’ which is still widely used today are things such as Newspapers, Magazines and Radio.
Web 1.0 is know as the Information Web
- Very advertising friendly
- Basically repurposing for the web
- The focus for this web were companies
Web 2.0 is called ‘New media’
- ‘New Media’ is primarily focus on the social web which is an obvious in source for a media outlet due to the growing use of social networking sites eg. Facebook, Twitter, Skype, Linkedin
- After having completed my media use diary, which showed the amount of time, I spent on the Internet and social networking sites I found this part of the lecture very interesting. It showed that the change from ‘old media’ to ‘new media’ is not only reflected in my media diary but also is part of wider pattern in society.
- The idea “prod-users’ which is a mix of producers and Users is created during this web which basically means that you are both the producer and user of material. (Uploading photos, videos etc.)
Web 3.0 – ‘Semantic Web’
- This is about making sense of information on the web and being able to search the information that there that we have put up.
- Meta tages which are MultiLayered questions – meta tagging
- It is the focus on the individual where the web can come back and make suggestions and give you options. The smart phone powers web 3.0 because it is about the individual and what they like, what they are doing etc.
- What will this mean for News?
o Hyperlocalisation, Program what news you want to read, News that is relevant to your location
o Specific Content Delivery
§ PLUS – ‘News my way’
§ Plus – ‘Advertising specifics
Newspapers and transition to Web news
- Newspapers are are cheap, easily accessible and successfully serve their purpors
- Web News has previously been free and available but they are now forcing consumers to subscribe and pay a small fee for online newspapers. However since it has been free for such a long time we feel untitled to still have for free and has shown by the jellybean example we are not willing to now pay for it because for so long we haven’t had to. Except if we don’t pay it would mean there would be no jobs for journalists.
- Many of the popular aspects of newspapers have been ruined by the Internet. Classifieds in newspapers used to be a popular way to sell and buy things from a wide variety however now there is eBay, which is cheap and easy.
- Although there is a big reluctance to pay for online papers there are some benefits for those who subscribe such as value-ads..
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