I both enjoy listening to the Triple J radio station and figured it is relevant to this subject as there has been much discussion about radio and it's value in today's media production. Triple J is releasing a new radio station called Triple J Unearthed and will be playing 100% Australian new, independent, unsigned music. It is great way for keen music goers to scout out new music while giving those Australian bands an opportunity for the music to be aired on radio. There have been quite a few Australian bands that are now becoming popular nationally and internationally throughTriple J unearthed. I think this is a great move by Triple J both in reference to their own popularity and to further the success of radio. Triple J Unearthed will be available 24/7 either through online podcasts or through digital radio. By having this station only available by these media outlets and the opportunity to find some new music from these sources alone it will boost radio listeners. For those who don't have a digital radio (like myself) it encourages one to go out and buy one (which I have now done) thus increasing the popularity of radio. This not only shows that radio is maintaining its value in media production but shows how innovated it can be, highlighting the benefits that only radio can provide.
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