Public Media
- Media whose mission is to serve or engage a public
- Ultimate purpose is to serve the public and not turn profit
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Australian Media Landscapes Public Media
- SBS, ABC both tv and radio
- Triple J
International Media Landscape Public Media
- BBC, CBC, PBS, Chanel 4 (british)
- NPR (national public radio)
Australian Media Landscapes Community Media
- 4ZZZ, American Public Media
- 31 digital is a community TV station
What is Public Media’s role in democratic society?
- IT is media that is in support of public and democratic processes
Public Media should have Public Value
- According to the BBC Public Value
- 1. Is embedding a ‘public service ethos’
- 2. Value for License fee money
o In Australia it is the tax payers money
- 3. ‘Weighing public value against market impact’
- 4. Public Consultation
o A lot of people calling up or twittering etc.
o QandA has a tweet stream that comes up immediately
What the ABC makes:
- ABC news
- ABC Local radio
- Radio Australian broadcast around the work
- New Digital channels
- Was founded as a ‘nation building project’
- Makes Drama, comedy
o Angry boys, the chasers
- Documentaries, Reality shows, News, Australian Story
What SBS makes:
- SBS Tv and radio
- Launched as a multi cultural channel
- Hybrid model in terms of funding
- World News, World Game, Living Black
Various Funtions of Public Media
- Nation building
o To bring the nation together
o
- National Heritage
o Anzac day parade (ABC), documentaries
- National Identity
o Who are we?
- National Conversation
o Quite often they are to do with sports
o Public media has had a big sport content
Commercialization of Public Media
- The commercial dimension
- ABC Commercial, BBC Worldwide
Another key mechanism of Public Media – News
- ABC News Caff
- 41% of Australians get their news from ABC
- 12.6 million Aus. what ABC TV
- only source of lenthy interviews with politicians that aren’t talk bakcs
The News ‘style’ of PM
- Importance over interest
o Not about getting people’s attention
- Considered, not quik and unchecked
o Often last to post on twitter to make sure the only post factual events
- Serious
- Broadsheet style
- Downside
o Boring, elitist, of limited interests
Communication Style
- The press
- Entertainment
- Utility – weather
- Social – cooking programs
- Propaganda – FOX news channel
Challenges for Public Media
- It is doing well
- Rupert Murdoch says, Government regulation of commercial
- To be Independent
o The differing ground rules of commercial and public media
o The abc and SBS are not ‘owned’ byt the government
o Commercial pressure for one = political pressures for the other
o Perceived lack of political independence = more control and more targeted funding
o Legislation and Funding
o Allegations of Bias and Agenda
o Glen Milne
o Peter Costello
Challenges – Opinion
- Used to be brief to avoid political bias and tor present both sides of the story,
- But they are giving journalists ability to insert some of their opinions
Challenges – Funding
Future for public Media
- Public media 2.0
- Engages the public at their core
To Do list for PM
- To produce quality, To be Independent
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